UI DESIGN

Project: Lynparza.com
Role: Senior UI Designer

Overview:
Lynparza.com is a vital resource providing patients and healthcare professionals with comprehensive information about innovative cancer treatments. As the Senior UI Designer, I played a key role in crafting an intuitive, visually engaging, and user-friendly interface that effectively communicates complex medical content while maintaining an empathetic tone.

Key Contributions:

• UI Design Excellence: Designed clean, professional, and user-centered interfaces, balancing aesthetics with functionality to ensure an optimal user experience across devices.
• Brand Integration: Implemented cohesive design elements that adhered to Lynparza’s brand guidelines while creating a trustworthy and approachable digital presence.
• Interactive Visuals: Developed interactive UI components, such as dynamic treatment timelines and clickable resource menus, to simplify complex medical information.
• Responsive Design: Created layouts that seamlessly adapt to various screen sizes, ensuring accessibility and usability on mobile, tablet, and desktop devices.
• Collaborative Design Process: Worked closely with UX designers, developers, copy writers, managers, and other key members in a healthcare focused marketing agency to align UI solutions with user needs, regulatory compliance, and technical feasibility.
• Accessibility Enhancements: Focused on color contrast, font legibility, and other key features to meet accessibility standards and improve inclusivity.
• Impact: Delivered a polished and intuitive interface that improved user engagement metrics, including reduced bounce rates and increased time-on-page.